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Because they hadn’t, they were obviously not as creative or smart as they had previously thought, and needed to call in creative experts. The nine-dot puzzle and the phrase “thinking outside the box” became metaphors for creativity and spread like wildfire in marketing, management, psychology, the creative arts, engineering, and personal improvement circles.

There seemed to be no end to the insights that could be offered under the banner of thinking outside the box.

At the first stages, all the participants in Guilford’s original study censored their own thinking by limiting the possible solutions to those within the imaginary square (even those who eventually solved the puzzle).

It was an appealing and apparently convincing message.Today many people are familiar with this puzzle and its solution.In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century.You can choose your language settings from within the program.Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. One of Guilford’s most famous studies was the nine-dot puzzle.

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